• Keeps customers with you longer.
• Gives you an advantage over your competitors.
• Increases customer purchases in size and frequency.
• Allows you to obtain more customer referrals and recommendations
to new customers.
• Builds your business reputation; reduces complaints and problems.
• Saves resources – It costs five to ten times as much to
get a new customer than it does to keep a customer.
• Satisfied customers often offer suggestion for making your business
better. By reducing customer defections you can boost profits by 25%
or more.